The Sazerac is New Orleans oldest and most famous cocktail. The tale goes that around 1838 in New Orleans, Louisiana a local pharmacy owner named Antoine Peychaud started putting together a special cocktail with brandy, absinthe and his own special creation of bitters and serving it late night to his friends at the French Quarter location. In 1850, Sewell Taylor, owner of The Merchants Exchange Coffee House would start serving the cocktail with his brandy, Sazerac de Forge which he was the sole importer, and marketing the drink as the Sazerac. Taylor would go on to sell his bar and new owner Aaron Bird would rename it sold his bar to the Sazerac Coffee House. The original cocktail recipe featured the Sazerac de Forge, Absinthe, sugar and bitters from local bitters maker Peychaud.